Elation Professional is extremely pleased to announce that Koy Neminathan has joined the company as Director of Business Development. The accomplished industry veteran comes to Elation from lighting console manufacturer Avolites, where he worked for over 23 years in sales and business development, the last decade as Sales Director.

Koy will work closely with designers to keep them abreast of Elation's growing line of innovative lighting products while communicating market insight to the Elation product team. His extensive experience includes growing and managing a large distributor network, achieved through strong relationship building and an understanding of the needs and requirements of different global markets. Those qualities will serve him well in his new position at Elation.

"Koy is a well-respected professional with a deep understanding of our industry and we are excited to have him join our team as a representative for the Elation brand," stated Marc Librecht, Elation Sales & Marketing Director Europe. "The collaborative relationships he will continue to build across the industry will be a great benefit and important asset as we continue to grow globally."

Based in London, Koy started in his new role on May 9 and will be travelling frequently abroad to visit Elation distributors and customers. He stated, "I have always stood back and closely monitored Elation's progress over the years, from products to personnel, and was impressed how they have done it whilst earning the respect from the market. I am overjoyed to be joining a strong team and looking forward to contributing heavily to grow all of the brands, which sit under the group's umbrella."

Koy is highly engaged in the industry. He currently serves as a Manufacturer's Representative for PLASA, where he advocates for the interests of manufacturers across all sectors, and is a Trustee for the industry charity Backup. He also led the international wing for the WeMakeEvents campaign during the pandemic and still serves on its steering committee.